FACEBOOK BLUEPRINT EXAM PROFESSIONAL
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The Facebook Blueprint Certification exams are a ‘level up’ from these, in the sense that you will need to study hard and be highly prepared for exam day. If you’ve completed certifications for other platforms like Google Analytics, Google Adwords or Bing then you’ll know that they can be challenging but are generally pretty passable. The certification is completely achievable and a realistic goal for anyone using Facebook ads on a regular basis. How hard are the Facebook Blueprint courses/exams? I have five years experience in social media ads, and still had to study pretty hard! From my experience of the exam, I’d say get a couple of years of experience or have a more experienced mentor to help you with the course content. But in all honesty, I’d be impressed if someone who had only been doing Facebook ads for 6 months passed the exams the first time. The good news is, you don’t need to be a ‘Partner’, have a certain level of media spend, or be signed up to any kind of awarding body to attempt the Facebook Blueprint Certification exams.įacebook recommends at least 6 months of Facebook ad experience before attempting to take the exam.

Requirements for the Facebook Blueprint Certification This is the exam I chose, as it is best suited to my role here at Impression, where I plan and roll out paid social strategies for my clients.

FACEBOOK BLUEPRINT EXAM PROFESSIONAL

The 400 -101: Facebook Certified Planning Professional exam is focused on building and implementing a Facebook ads strategy, choosing campaign objectives, and targeting audiences for maximum impact. This exam focuses more on the ad auction process, delivery of ads, and leveraging customer insights. Should I choose the Facebook Blueprint ‘Buying Professional’ or ‘Planning Professional’ certificate?Īs the name suggests the 410 -101: Facebook Certified Buying Professional exam is more suited to professionals working as media buyers and in advertising agencies/departments. What Facebook certifications and qualifications are available?

FACEBOOK BLUEPRINT EXAM FREE

However, many people who have an interest in Facebook Ads and marketing through social media could benefit from studying the free course material, even if they don’t want to take the exam – it could be super useful when it comes to teaching yourself new things and could potentially help you with job prospects. Who should take Facebook Blueprint?īlueprint is the only certification that Facebook recognises, so it’s useful for agencies and freelancers that want to set themselves apart from the competition. However, to become ‘certified’ by Facebook Blueprint you will need to take the exams at the end of your studying. You can view all the courses in Facebook’s e-learning library (I highly recommend the courses, even if you don’t plan to take the exam). The Facebook Blueprint course material is completely free and accessible to everybody, even if you haven’t signed up to take an exam. The courses will appeal to any Facebook marketer wishing to advance their knowledge and gain a greater understanding of pretty much anything and everything related to running paid ad campaigns on Facebook itself, Messenger, Instagram, and the Facebook Audience Network.

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What is the Facebook Blueprint Certification?įacebook Blueprint is a series of online courses, aimed at marketing professionals. NOTE: First published 21 February 2018, updated on 21 December 2021. We answer all the questions you’re likely to have about the certification and share our experience of the courses, studying and exam experience.

If you want to know more about Facebook Blueprint, or are interested in taking the exams for yourself – this blog is for you! Impression’s Paid Media team first began gaining their Facebook Blueprint Certification in 2018.

Facebook blueprint exam